Ford Motor Company Internship

During this Ford internship I worked with a team of 6 on a group project. We were tasked with imagining the future of mobility in the year 2035. With this open-ended ask, we were given freedom to interpret the future however we wanted. My main role was to research trends and future forecasting to piece together our perspective of the environment and the people in it. We came up with the ideas of Slate, a rideshare experience with the goal creating a sense of ownership despite not actually owning the vehicle.

I wanted the audience at our final presentation to feel like they really knew our customers. I've found making videos and animations to be a strong tool for storytelling and used those skills to create opening and closing videos for the review.

Four Unique Use Cases and Customers

This video, which is also told through the voice and lens of Ford AI, discusses 4 distinct customers and the goals to meet each of their unique needs: right-sizing, extending, gaining, and regaining mobility.