Harmon / Kardon
Sponsored project: How might we create transfixing moments in an autonomous vehicle in 2030?
The following are abstract ideations of autonomous vehicle interiors. Focus is put on evoking emotions and heightening senses of the user. Rather than a standard ideation phase, I view this as more of a thought experiment - a way to get a new perspective through ignoring technical and mechanical limitations (but still keeping the full understanding of a brand & consumer in mind, of course).